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Title Reveal Event - GlobeTrotter

November 15, 2025

Ramoji Film City, Hyderabad

The title reveal event was a grand spectacle that took place at Ramoji Film City in Hyderabad on November 15, 2025. The event attracted over 50,000 attendees, making it one of the biggest film events of the decade. During the event, the first footage of the film was unveiled, and cast members including Mahesh Babu, Priyanka Chopra, and Prithviraj Sukumaran posed for selfies and interacted with fans.

The event cost approximately ₹15-20 crore to organize, reflecting the film's grand scale and the industry's anticipation for its release. The technical glitches experienced during the event led to SS Rajamouli's controversial remarks about Lord Hanuman, which subsequently resulted in a police complaint and FIR being filed against the director.

Event Highlights:
  • Over 50,000 attendees
  • First look of Prithviraj Sukumaran as antagonist Kumbha
  • Priyanka Chopra's return to Indian cinema teased on social media
  • Technical presentation of the film's ambitious VFX
  • Cost: ₹15-20 crore

Marketing Impact

The trailers for "Varanasi" have generated significant buzz with millions of views across various platforms. Netizens have hailed the trailer as a "visual marvel," praising its blend of history, mythology, and action. The visually stunning depiction of ancient Varanasi has been particularly appreciated, with social media reactions calling it "pure divinity."

Viewers have expressed excitement about the film's potential to represent Indian cinema globally. The trailers showcase the film's ambitious scope, combining mythological themes with cutting-edge visual effects and storytelling techniques.

1.5M+

Views on Official Teaser

₹1000 Cr

Estimated Streaming Rights Value

50,000+

Attendees at Title Reveal

Music Promotion

Composer M.M. Keeravaani has confirmed that the soundtrack for "Varanasi" will feature six songs, continuing his successful collaboration with SS Rajamouli after "Baahubali" and "RRR." The music has been described as having "grandeur" by Keeravaani himself.

Rana Kumbha

Performed by: Aditya Iyengar | Lyrics by: Chaitanya Prasad

This track has already been released and is available on major streaming platforms. The song offers a glimpse into the film's musical landscape, combining traditional Indian elements with contemporary production.

Listen Now

The Arrival

Featured in: Official Soundtrack

This track accompanies the film's promotional materials and has been made available on various streaming platforms including JioSaavn, Spotify, Apple Music, Gaana, Amazon Prime Music, and YouTube Music.

Listen Now

OTT and Streaming Rights

"Varanasi" has sparked an OTT bidding war, with global streaming rights estimated to fetch up to ₹1,000 crore. Multiple platforms are vying for the digital rights, anticipating the film to be one of the most expensive Indian film acquisitions for streaming.

This unprecedented interest reflects the film's star power and SS Rajamouli's reputation for creating blockbusters. The streaming strategy is expected to leverage the film's global appeal, with marketing focused on the star power of its leads and the director's proven track record.

Potential Streaming Platforms:

  • Netflix
  • Amazon Prime Video
  • Disney+ Hotstar
  • SonyLIV
  • MX Player
  • JioCinema

Release Strategy

"Varanasi" is positioned as a global representation of Indian cinema, with a release strategy designed to maximize its international appeal. The film will leverage partnerships with major Hollywood studios to enhance its global reach.

A planned simultaneous release in multiple languages is scheduled for Sankranti 2027. The marketing approach focuses on the film's star power and SS Rajamouli's reputation, building on the success of his previous films "RRR" and "Baahubali."

Release Information:

  • Release Date: Sankranti 2027
  • Target Markets: Global (India, US, UK, Middle East, Southeast Asia)
  • Languages: Telugu, Hindi, Tamil, Malayalam, Kannada, English
  • Format: Theatrical release followed by OTT streaming
  • Marketing Focus: Star power, director's reputation, visual spectacle