Trailers & Promotion

Experience the epic visuals and story through our trailers

Official Trailers

Official Announcement Teaser Trailer

Views: 1.5M | Likes: 18K

This teaser trailer was released during the grand title reveal event at Ramoji Film City in Hyderabad on November 15, 2025. The trailer features Mahesh Babu, Priyanka Chopra, and Prithviraj Sukumaran and experienced technical glitches during the launch event, which led to SS Rajamouli's controversial remarks about Lord Hanuman.

This teaser trailer was released during the grand title reveal event at Ramoji Film City.

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Full Official Hindi Trailer

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The full Hindi trailer showcases extended footage of the mythological journey and features starring roles by Mahesh Babu and Priyanka Chopra. This trailer provides a more comprehensive look at the film's narrative and visual spectacle.

The full Hindi trailer showcases extended footage of the mythological journey.

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Trailer Concept (Hindi)

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This conceptual trailer provides a glimpse into the creative vision for the film. Mahesh Babu is featured as Rudhra, and the trailer hints at an action-packed adventure that aims to redefine Telugu cinema.

This conceptual trailer provides a glimpse into the creative vision for the film.

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Teaser Trailer

Views: 46K | Likes: 828

This teaser trailer offers another perspective on the film's epic scope. It features Mahesh Babu's character Rudhra and provides glimpses into the film's ambitious visual effects and storytelling.

This teaser trailer offers another perspective on the film's epic scope.

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Love Song (4K) Trailer

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Showcasing the film's romantic elements, this trailer highlights the cinematic magic expected from the project. It features Mahesh Babu and promises an epic action-adventure filled with intense sequences and emotional depth.

Showcasing the film's romantic elements, this trailer highlights the cinematic magic.

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Fan-Made Content

Notion Trailer

Views: 195K | Likes: 1.7K

This fan-made trailer by Pan India Trailers (PIT) aims to evoke curiosity and emotion, showcasing a cinematic experience through carefully crafted visuals and sound design. It's important to note that this is not an official trailer but a fictional representation, and the actual film's storyline may differ.

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Promotional Events

Title Reveal Event - GlobeTrotter

November 15, 2025

Ramoji Film City, Hyderabad

The title reveal event was a grand spectacle that took place at Ramoji Film City in Hyderabad on November 15, 2025. The event attracted over 50,000 attendees, making it one of the biggest film events of the decade. During the event, the first footage of the film was unveiled, and cast members including Mahesh Babu, Priyanka Chopra, and Prithviraj Sukumaran posed for selfies and interacted with fans.

The event cost approximately ₹15-20 crore to organize, reflecting the film's grand scale and the industry's anticipation for its release. The technical glitches experienced during the event led to SS Rajamouli's controversial remarks about Lord Hanuman, which subsequently resulted in a police complaint and FIR being filed against the director.

Event Highlights:
  • Over 50,000 attendees
  • First look of Prithviraj Sukumaran as antagonist Kumbha
  • Priyanka Chopra's return to Indian cinema teased on social media
  • Technical presentation of the film's ambitious VFX
  • Cost: ₹15-20 crore

Marketing Impact

The trailers for "Varanasi" have generated significant buzz with millions of views across various platforms. Netizens have hailed the trailer as a "visual marvel," praising its blend of history, mythology, and action. The visually stunning depiction of ancient Varanasi has been particularly appreciated, with social media reactions calling it "pure divinity."

Viewers have expressed excitement about the film's potential to represent Indian cinema globally. The trailers showcase the film's ambitious scope, combining mythological themes with cutting-edge visual effects and storytelling techniques.

1.5M+

Views on Official Teaser

₹1000 Cr

Estimated Streaming Rights Value

50,000+

Attendees at Title Reveal

Music Promotion

Composer M.M. Keeravaani has confirmed that the soundtrack for "Varanasi" will feature six songs, continuing his successful collaboration with SS Rajamouli after "Baahubali" and "RRR." The music has been described as having "grandeur" by Keeravaani himself.

Rana Kumbha

Performed by: Aditya Iyengar | Lyrics by: Chaitanya Prasad

This track has already been released and is available on major streaming platforms. The song offers a glimpse into the film's musical landscape, combining traditional Indian elements with contemporary production.

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The Arrival

Featured in: Official Soundtrack

This track accompanies the film's promotional materials and has been made available on various streaming platforms including JioSaavn, Spotify, Apple Music, Gaana, Amazon Prime Music, and YouTube Music.

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OTT and Streaming Rights

"Varanasi" has sparked an OTT bidding war, with global streaming rights estimated to fetch up to ₹1,000 crore. Multiple platforms are vying for the digital rights, anticipating the film to be one of the most expensive Indian film acquisitions for streaming.

This unprecedented interest reflects the film's star power and SS Rajamouli's reputation for creating blockbusters. The streaming strategy is expected to leverage the film's global appeal, with marketing focused on the star power of its leads and the director's proven track record.

Potential Streaming Platforms:

  • Netflix
  • Amazon Prime Video
  • Disney+ Hotstar
  • SonyLIV
  • MX Player
  • JioCinema

Release Strategy

"Varanasi" is positioned as a global representation of Indian cinema, with a release strategy designed to maximize its international appeal. The film will leverage partnerships with major Hollywood studios to enhance its global reach.

A planned simultaneous release in multiple languages is scheduled for Sankranti 2027. The marketing approach focuses on the film's star power and SS Rajamouli's reputation, building on the success of his previous films "RRR" and "Baahubali."

Release Information:

  • Release Date: Sankranti 2027
  • Target Markets: Global (India, US, UK, Middle East, Southeast Asia)
  • Languages: Telugu, Hindi, Tamil, Malayalam, Kannada, English
  • Format: Theatrical release followed by OTT streaming
  • Marketing Focus: Star power, director's reputation, visual spectacle